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Values are trending
25 June, 2021
With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.
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An occasion for content
23 February, 2021
Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.
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Joining forces
2 February, 2021
Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.
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Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
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Trophy-winning ideas
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.