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Creative content wins again
19 July, 2022
DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.
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Not just a fairytale
19 August, 2021
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
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The benchmark is set
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
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Embracing digital marketing tactics
5 November, 2020
Wilsons broke from the entrenched practices of the wealth management industry, lifting its visual branding and reach in market.
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Breaking down barriers
7 January, 2020
In this finance content marketing case study BetaShares wins what so many other finance brands covet - the trust of customers.