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New year, new you
12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.
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5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
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The benchmark is set
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
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The secret sauce
12 November, 2020
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
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Challenge the usual
10 November, 2020
Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.