BetaShares talks ETFS, automation and content marketing
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A strategy that works
1 May, 2018
BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.
5 MINUTE READ
AdWords to boost your financial content
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An experiment pays off
19 October, 2017
We experimented using AdWords to distribute and promote our content and achieved our highest ever click-through rate.
6 MINUTE READ
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How to silence the naysayers
19 October, 2016
If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.
5 MINUTE READ