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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
3 MINUTE READ
Top 3 Finance Content Marketing Examples in Australia
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
3 MINUTE READ
Addressing the rise in retirement anxiety
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For the young and old
23 November, 2021
With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.
3 MINUTE READ
Create personal connections with user generated content
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Give your customers a voice
3 August, 2021
With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.
4 MINUTE READ
Are you making the most out of your original research?
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show-and-tell
13 July, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
4 MINUTE READ