How 20Four missed the mark as a content publisher
//
20Four drops the ball
11 December, 2018
We look at the demise of digital sports platform 20Four, where it went wrong and what it can teach finance brands about succeeding as a start-up publisher.
5 MINUTE READ
Blockbuster marketing: swap entertainment for expertise
//
Where Hollywood and finance meet
6 December, 2018
In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.
6 MINUTE READ
//
Take Hollywood’s lead
4 December, 2018
There's a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.
5 MINUTE READ
//
Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
5 MINUTE READ
6 ways AMP is nailing it at financial content marketing
//
Life goals, not product
7 November, 2017
AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.
5 MINUTE READ