content-strategy

According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?

Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.

We all know the value of video content. Where the question lies is which social video platform is best for finance brands?

Drawing on our own toolkit, we review the SEO tools that every finance marketer should not be without.

Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.

You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.

Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.

Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.

The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.

No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.

Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.

Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.

With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.

When it comes to creating effective online content it seems the global asset management industry is one to watch. We share lessons from 5 brands hitting the right notes.

Podcast director, Jay Acunzo shares some potentially challenging ideas about finance podcasts, including the tell-tale signs of a podcast gone wrong.

Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.

Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.

Three years after Google’s Magic Leap promised to rocket us into unchartered territory, we look at whether the (augmented) reality lives up to the hype.

A data room could be the only thing standing between you and reputational damage. We spoke to Digify co-founder about how the platform can assist with information security.

To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.

Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.

The Webby Award winners have been announced! But what separates them from the pack, and what lessons can we learn from their unique approach to content?

After ample warning, Google’s latest speed update is here. We look at what it is and what it means for finance brands' SEO.

Beem It used customer insights to affirm what they already knew – that asking friends to repay money is an awkward experience.

With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.

Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.

Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.

The marketing campaign for Deadpool 2 has been impossible to miss. So much so that you may not even realise you've seen it.

Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.

AMP and the banking royal commission: How does a brand come back from that? Two content experts share their perspectives on how AMP can win back trust.

Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.

There’s a surprising amount that finance brands can learn from viral Facebook videos.

Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.

Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.

Everything finance marketers need to know about the new GDPR rules.

BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.

If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.

MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.

From 22 days to 22 minutes, Tic:Toc threw out the traditional home loan process and started again, satisfying droves of customers in the process.

With their eyes firmly on their fintech rivals, banks could soon be caught off guard by the likes of Amazon and Facebook.

Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.

With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.

What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.

As finance brands jostle to make the switch to digital they’re faced with a new challenge, finding the talent necessary to achieve digital growth.

We know where we stand on the cricket field but who’s ahead in the content marketing game?

For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.

In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.

If you want your content to be shared, you need to tick lots of these boxes.

Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.

What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.

The average load time for Google AMP pages is less than one second, compared to 20 seconds for mobile responsive websites. But there's more for finance brands to consider than mobile load times.

We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.

Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?

Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.

Say bye-bye to old-school mass marketing. Personalised customer service is here and it’s built on big data.

In the vertical of financial services, it’s not a case of push vs pull. Content alone as a pull strategy will not convert traffic to sales.

In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.

When Google’s mobile-first index comes into effect in 2018, will your brand be ready? Here are 6 changes that will ensure your site’s ready to be ranked on mobile only.

Finance content won't deliver customers overnight. But if you plant the seed and nurture customers ongoing, the wait will pay dividends.

Partnerships can give exponential benefits – so why aren’t more financial institutions buddying up with other brands?

Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.

Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.

BRICKX CEO, Anthony Millet explains why a lack of financial literacy is preventing finance brands from gaining better, long-term customers.

Officeworks provides more than just office products and tools, as content marketing manager Jamie Doyle explains.

BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.

Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.

Adobe’s Tom Braybrook sings the praises of their content management solution, including some impressive case studies.

We revisit what thought leadership is (and isn’t) and present 7 examples of finance brands who have nailed it.

Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.

We experimented using AdWords to distribute and promote our content and achieved our highest ever click-through rate.

In this Q&A, Buzzfeed's Simon Crerar tells what finance brands can do to make their content more addictive to their audiences.

Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.

The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.

Considering duplicating your content on either LinkedIn Pulse or Medium? These questions will help you decide your best plan of attack.

Google's banking industry manager, Natalie Invernizzi works with brands on YouTube every day. She talks strategy and shares how finance brands can access the top 5% of YouTube content.

ING DIRECT, the original disruptor, talks about the future of banking and how content marketing can help ease the transition.

After almost 20 years, the Whirlpool forums have close to 800,000 members. We look at how a brand might have a presence within the Finance threads.

Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.

As of April this year, Quora has a staggering average of 190 million monthly users. We explore how financial services marketers can reap the benefits.

We explain how Google’s image search function works and share 5 ways finance brands can use images to grow traffic and brand visibility.

If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.

When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.

Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.

From fingerprint scanning to iris recognition, selfies to voice tracking, UK banks are embracing biometric security to improve their customer experience.

How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.

Former journalist and Dubs MD, Josh Frith, tells why finance brands need to think more like media outlets and less like marketers.

With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of LinkedIn.

Twitter's manager for financial brands, Maeve McArdle, lays down insider tips for content mastery on this ever-evolving platform.

We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.

When it comes to financial literacy, the UK is lagging behind the likes of Estonia and Latvia. So, what's the opportunity for finance brands?

We asked Hubspot to share the three biggest mistakes financial content marketers make with inbound marketing.

James Whiteman, head of investment communications at Aberdeen shares some key learnings from their award-winning blog.

Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.

When it comes to your Adwords campaign, there are seven ways you can maximise impact and avoid common and costly mistakes.

In our continuing investigation into AI and the banking industry, we interview Jake Tyler, CEO of Vancouver-based fintech startup finn.ai.

If a 2016 report from Bank of America Merrill Lynch is to be believed, virtual reality could help financial brands strike up new conversations with customers.

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.

The UK is in the midst of a challenger banking revolution: As the dust settles, which brands are showing signs of success?

How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.

The financial services industry is investing heavily in new technology and innovation across a host of platforms, but there's plenty of work left to do.

Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.

The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.

With the introduction of Apple’s Siri, Amazon’s Alexa, and OK Google, voice recognition is increasingly sophisticated and is already impacting how consumers interact with brands.

The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

Jude founder Ben Lynch shares his vision for an enhanced customer experience in retail banking.

Financial institutions are embracing social media to communicate their corporate social responsibility efforts. But who’s doing it best and why?

Cheddar SVP Melissa Rosenthal reveals how the live-streaming startup is bringing sexy back to the finance sector.

Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.

Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.

Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.

Demonstrating ROI is a big concern for content marketers. Here's how to argue the case for value and get your budget signed off.

We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.

They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.

Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?

Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.

Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.

With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?

REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.

VR is creating a much deeper connection between people and their finances, on a level that is both intuitive and immersive.

Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.

The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.

Is our website mobile-friendly? That should be the question businesses ask as Google moves into a new phase of indexing, showing preference to websites optimised for mobile devices in search results.

From Periscope and Meerkat to Snapchat and Facebook Live, how are live streaming apps being used by brands and users alike?

In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?

Publishing stories and making connections through social media may seem counterintuitive for financial institutions but they are essential to remaining relevant and competitive.

You’ve got the budget which is great news, then the reality of deciding what to do with it sets in. There are a few lenses you can use that will shine a light on how the money is best spent.

In the first of three articles, Sarah Dunning, NSW Chair of the Australian Marketing Institute, offers this advice for staying in control of the budget when everyone wants a chunk of the money.

After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.

The Dubs Annabel Hodges explains why your website's UX should not be an afterthought: The destination is part of the content journey.

No, it’s not a new hipster snack: Acorns and Cheddar are finance products changing the way Millennials invest.

Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.

Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.

If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.

Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.

Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.

What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.

Investors in the FinTech market believe there is growing demand for new finance technology, moving away from traditional banking and creating new user habits.

What do you get when you cross big data with intuitive programming? Cognitive tech. Here’s what it can do.

What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.

Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!

With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.

The mourners may have been gathering at the bedside for several years, but TV advertising is not dead – it’s just going to become more audience friendly.

The power and reach of online video can no longer be denied, but why is this medium so powerful and who is actually doing it well?

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

There’s no better time to consider adding video to your marketing mix. Here are 5 steps to get you started.

These five content marketing stories reveal the high standards to which the rest of us are now being held.

Rhiannon Tuntevski, Cure Brain Cancer’s National Campaigns and Partnerships Executive, is sick of being labelled a lazy narcissist and has a message for marketers trying to flog their wares to Gen Y – get a purpose.

Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.

Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.

Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you answer these questions.

A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.

Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.

We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.

Want to tell better stories? Screenwriter Allen Palmer says the key to reaching audiences is to acknowledge that life is hard and life is shitty…

We cast our predictions as to what 2016 will bring in terms of technical revolutions for the content marketing world.

We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.

Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.

With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.

An afternoon with Jon Ronson at Sydney’s Festival of Dangerous Ideas highlighted how widespread a phenomenon social media shaming has become.

It looks like Facebook wants to set up its own blogging platform. But why?

In a society that encourages innovation and creativity, why are so many big businesses still playing it safe when it comes to digital marketing?

What does dancing in the dark have to do with good content marketing? Well, quite a lot, actually.

Can’t stop scrolling through your Facebook feed? Wasting precious hours that should be spent working, exercising, sleeping…? It’s not your fault.

Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?

There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.

When you say “content”, are you devaluing somebody’s article, video or design? Are you reducing it to a commodity? Maybe we need to rethink the lingo.

If you're going down the path of content marketing, if you're truly committed - it pays to remind yourself what the beast looks and sounds like. So you don't get led astray...

Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?

Haters, trolls, flamers beware! Your mean tweet could cost you a lot more than you realise.

Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.

Now that brand publishing is common place - what's next? Becoming a hero brand broadcaster, that's what. And it's a tough nut to crack. But worth it.

Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.

The Shutterstock library is an eclectic, often questionable mix of over 55,000,000 images. We find out what makes a photo sell, first hand.

TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?

Cats are not only awesome and cute, but their popularity can teach us lots about irresistible content. And yes, a crazy cat lady wrote this, but it's still true.

Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.

As our intrepid writer discovers, there's a reason why some content (and some frocks) come cheap.

Looking forward to a future where everyone's swiping the air randomly and watching videos nobody else can see? That's Google Glass world and it's coming, probably.

The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.

Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.