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Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
5 MINUTE READ
6 ways AMP is nailing it at financial content marketing
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Life goals, not product
7 November, 2017
AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.
5 MINUTE READ
How Adobe Experience Manager benefits finance brands
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Your new content backbone
2 November, 2017
Adobe’s Tom Braybrook sings the praises of their content management solution, including some impressive case studies.
5 MINUTE READ
What ti means to be a true thought leader in finance
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A buzzword dissected
26 October, 2017
We revisit what thought leadership is (and isn’t) and present 7 examples of finance brands who have nailed it.
5 MINUTE READ
Should finance brands gate content
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Quid pro quo
17 October, 2017
A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.
4 MINUTE READ