content-strategy

Underestimating the value of female customers could be costing the financial industry billions in investable assets.

Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.

We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.

Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.

In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.

Loomly, a new player in social media management has joined the mix, putting the old spreadsheet approach to planning social content to shame.

Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.

How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.

You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.

What’s in it for Spotify partnering with Ancestry.com? For starters, it’s another step in Spotify’s quest to personalise content – and a great learning for finance brands.

No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.

How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.

In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?

Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.

From the brains behind Ali G and Borat’s mankini comes ‘Who is America?’. Absurd we know, but finance brands can learn a lot about content from the master satirist.

Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.

End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.

With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.

When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.

Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.

Sniip is taking on BPAY by creating a disruptive influence on millennials’ bill payment habits, providing another way to fulfil the needs of customers.

Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.

Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.

If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.

Spriggy’s co-founders are on a mission to put an end to financial illiteracy in Australia using a unique app.

Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.

Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.

We know where we stand on the cricket field but who’s ahead in the content marketing game?

Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.

Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.

We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.

Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?

Goodments’ CEO and co-founder, Tom Culver talks about the rise of conscious investing and how it’s changing the financial landscape.

In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.

Which of the big social media players is leading the technology arms race, who's following the leader and who is the ultimate winner?

Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.

With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.

BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.

When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.

Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.

As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.

The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.

It's predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.

After almost 20 years, the Whirlpool forums have close to 800,000 members. We look at how a brand might have a presence within the Finance threads.

In the current state of housing unaffordability for first home buyers, banks need to rethink their marketing message if they want to be heard.

If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.

Outbrain’s head of amplify platform for APAC shares tips to get your content in front of the right people.

How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.

Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.

We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.

St.George Bank saw past the gaming stereotypes and seized the opportunity to get in front of a 16 million-strong audience.

Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.

The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.

We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.

Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.

Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.

Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.

ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.

We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.

Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?

Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.

Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.

Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.

The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.

In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?

Knowing how to manage a campaign budget can look like an art form but it should be rooted in science. Today’s business world demands it.

After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.

Authenticity is one of those buzzwords that’s easy to spout but hard to execute. The Dubs Susi Jenkinson offers some starting points for creating something so real you can touch it.

Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.

The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.

What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.

So you want to add video to your content marketing mix? Here are some basics you need to know before you get ready for your close up.

Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!

Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

You’ve done the hard work, put in the hours of research to ensure your content is the best it can be and your blog post is now ready to go live. Or is it?

Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.

The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.

Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.

Content marketing is an increasingly important part of every marketer’s toolkit. So how are we looking as we approach the midway point of the year?

We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.

She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?

It looks like Facebook wants to set up its own blogging platform. But why?

The advent of on-demand telly is changing our viewing habits. Or is it? Will we always want to gather round "the watercooler" and talk TV?

Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?

Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.

Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?

The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.

Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.

When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.

Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.

Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!

Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.