Digital transformation and finance brands
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Three areas to improve
23 June, 2022
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
3 MINUTE READ
Why asset managers need to think like publishers
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Attract new investors
10 September, 2021
New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.
3 MINUTE READ
Are you making the most out of your original research?
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show-and-tell
13 July, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
4 MINUTE READ
Why an always-on content program needs no off switch
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Consistency is crucial
9 July, 2021
You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.
4 MINUTE READ
To blog or not to blog?
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More than a good story
29 June, 2021
While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.
4 MINUTE READ