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Custom content
19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
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Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
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Who's getting it right?
11 May, 2017
Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.
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Don't be a zombie, for starters
9 May, 2017
How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.
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An antidote to falling reach
4 May, 2017
We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.