Winner Investment Week Awards 2021 - Little book of data - AvivaThe Dubs - Small Agency of the Year - Creativepool People's ChoiceAberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign InnovationFinancial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B BrandFirst State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the YearAviva Investors - Best Publishing - Creativepool People's Choice
Periods of stress present an opportunity for finance brands to build trust and gain loyalty, but crisis communication is difficult to master. Here we explain how you can do it well.
COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?