Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
Building a finance marketing strategy around customer data
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Extracting gold
12 March, 2020
Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.
5 MINUTE READ
Why finance brands should tackle financial wellness
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Financially fit
27 February, 2020
While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health - financial wellness.
5 MINUTE READ