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Bring audiences into land
21 September, 2022
Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.
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How to do it right
8 September, 2022
Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.
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Why stories beat spam
21 May, 2019
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
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Be creative, keep up
9 November, 2017
Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.
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Avoid costly mistakes
8 June, 2017
When it comes to your Adwords campaign, there are seven ways you can maximise impact and avoid common and costly mistakes.