It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
19 October, 2021
To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.
Be where your customers are
5 October, 2021
With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.
1 September, 2021
Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.