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It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
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Quick fixes
19 October, 2021
To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.
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Be where your customers are
5 October, 2021
With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.
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Not just for fun
1 September, 2021
Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.