Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
Specialist VS generalist: the challenger bank advantage
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Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
6 MINUTE READ
Is Facebook's libra currency a threat to banks
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Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?
6 MINUTE READ
WHich peer to peer insurance models will survive
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And where others have fallen
25 September, 2018
Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.
3 MINUTE READ
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RUN FORREST RUN!
15 June, 2015
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!
5 MINUTE READ