Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
The art fo emotional engagement in finance content marketing
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
3 MINUTE READ
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Get smart
11 August, 2016
Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.
5 MINUTE READ