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Getting meta about Meta
2 November, 2021
With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.
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But there's light in LinkedIn
18 February, 2021
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
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Welcome to the neighbourhood
14 April, 2020
We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.
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Where do you belong?
31 July, 2019
With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.
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Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?