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But there's light in LinkedIn
18 February, 2021
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
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Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
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Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.
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New contenders
3 July, 2020
Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.