Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
The value of dwell time in the eyes of the LinkedIn algorithm
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
4 MINUTE READ
5 social media strategies that apply to any platform
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Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.
3 MINUTE READ
Top 10 CEO LinkedIn profiles for finance brands 2020
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New contenders
3 July, 2020
Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.
5 MINUTE READ
Why Instagram Stories work for finance brands
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Beyond the grid
3 June, 2020
Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.
5 MINUTE READ