Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
Is your finance app a service or a strategy?
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Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
4 MINUTE READ
Creating asset management content that speaks to the modern investor
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
3 MINUTE READ
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A creative smorgasbord
23 June, 2020
The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?
3 MINUTE READ
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What’s holding you back?
19 June, 2020
Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.
4 MINUTE READ
Keeping up in the finance content marketing game
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...or out pace
5 June, 2020
Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.
3 MINUTE READ