5 Financial Marketing Trends for 2022
//
New year, new trends
13 January, 2022
With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.
5 MINUTE READ
API technology and finance brands
//
Personalised products tailored to needs
11 January, 2022
API technology makes it easy for your finance brand to access customer data and create personalised products tailored to consumers’ needs. So, how can your finance brand benefit?
3 MINUTE READ
How finance brands can cater to gig workers
//
78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
3 MINUTE READ
Micro-investing: reducing barriers to entry
//
Investing spare change
14 December, 2021
With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?
3 MINUTE READ
How finance brands can capture SMEs
//
Underserved and needing support
3 December, 2021
Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.
2 MINUTE READ