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Understand your customers
27 October, 2022
To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
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Tailoring to clients
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
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From message boards to mainstream
10 February, 2022
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
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78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.