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Peer-to-peer connections
21 April, 2021
With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.
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800 million users worldwide
4 February, 2021
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
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A serious strategy
29 October, 2019
Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.
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It's not what you know
15 November, 2018
Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.
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Advertising's new battleground
13 September, 2016
What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.