Meet Google, your new talent scout
7 February, 2017
Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
22 September, 2016
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
Advertising's new battleground
13 September, 2016
What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.