Why asset manager content is stuck in a rut
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
4 MINUTE READ
3 digital marketing mistakes asset managers are making
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Quick fixes
19 October, 2021
To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.
5 MINUTE READ
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Raphael Queisser, chief operating officer, Dianomi
11 October, 2021
The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.
21 MINUTE LISTEN
Why asset managers need to think like publishers
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Attract new investors
10 September, 2021
New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.
3 MINUTE READ
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Tactics that translate to FUM
27 August, 2021
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
3 MINUTE READ