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Not just a fairytale
19 August, 2021
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
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Years of research
24 March, 2021
After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.
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Study their tactics
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
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Bring purpose back
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
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Research reveals
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.