A new generation of investors
9 December, 2021
Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.
Gain a competitive edge
15 September, 2021
New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.
10 September, 2021
New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.
Tactics that translate to FUM
27 August, 2021
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
23 July, 2021
With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.