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Should finance brands care?
27 June, 2017
Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.
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How to be a hero
7 July, 2015
Now that brand publishing is common place - what's next? Becoming a hero brand broadcaster, that's what. And it's a tough nut to crack. But worth it.
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It's not rocket surgery
26 June, 2015
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?
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Cats in sinks
22 June, 2015
Cats are not only awesome and cute, but their popularity can teach us lots about irresistible content. And yes, a crazy cat lady wrote this, but it's still true.
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The short form doco has arrived
5 June, 2015
Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.