How to bridge the approachability gap
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Personalisation and education
30 September, 2021
With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers
3 MINUTE READ
The challenge of achieving a consistent global brand with a subset of unique identities
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Blair Abbott, Mirae Asset Global Investments
4 September, 2020
27 MINUTE LISTEN
Localised finance content just got easier with Facebook location pages
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Welcome to the neighbourhood
14 April, 2020
We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.
3 MINUTE READ
How to create interactive finance content and why it works
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
4 MINUTE READ
Why personalised video is taking off
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Choose your own adventure
13 June, 2017
Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.
3 MINUTE READ