Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
The challenge of achieving a consistent global brand with a subset of unique identities
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Blair Abbott, Mirae Asset Global Investments
4 September, 2020
27 MINUTE LISTEN
Localised finance content just got easier with Facebook location pages
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Welcome to the neighbourhood
14 April, 2020
We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.
3 MINUTE READ
How to create interactive finance content and why it works
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
4 MINUTE READ
Why personalised video is taking off
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Choose your own adventure
13 June, 2017
Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.
3 MINUTE READ
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Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.
5 MINUTE READ