personalised-content

Financial Marketer podcast

The challenge of achieving a consistent global finance brand with a subset of unique identities

Blair Abbott, Mirae Asset Global Investments

4 September, 2020

Financial Marketer podcast · Achieving a consistent global brand with a subset of unique identities

27 MINUTE LISTEN

Social media

Localised finance content just got easier with Facebook location pages

Welcome to the neighbourhood

14 April, 2020

We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.

3 MINUTE READ

Content production

How to create interactive finance content – and why it works

Hair raising stuff

26 September, 2019

Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?

4 MINUTE READ

Content production

Why personalised video is taking off in finance

Choose your own adventure

13 June, 2017

Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.

3 MINUTE READ

Design

Trend Watch: Content Personalisation and Tailoring

Get ready for your close up

7 March, 2017

With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.

5 MINUTE READ

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