The Dubs - Small Agency of the Year - Creativepool People's Choice
How podcast advertising turned 2 finance apps into household names
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Become a household name
25 May, 2021
We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.
5 MINUTE READ
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When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
5 MINUTE READ
Should finance brands be investing in podcast advertising
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Worth a listen
28 April, 2020
Generating four times more brand recall than digital display ads, the value of podcast advertising is worth a listen for every finance brand.
3 MINUTE READ
The financial marketer's guide to podcast platforms
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Make waves
17 March, 2020
As podcast popularity continues to grow, we look at the best podcast platforms and recording tools for finance brands, and whether technology could be a barrier to entry.
5 MINUTE READ
Another reason why finance brands should produce podcasts
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Now discoverable
8 November, 2019
With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?
4 MINUTE READ