relatability

Create emotional connections

21 October, 2021

With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.

3 MINUTE READ

Strategy

Why finance brands need to strive for relatability

Break down barriers

13 August, 2021

With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.

4 MINUTE READ

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FinancialMarketer

From strategy through to content production, distribution and measurement, we can help.

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