12 October, 2021
The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.
Personalisation and education
30 September, 2021
With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers
13 August, 2021
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.