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Global trends
23 July, 2021
With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.
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Don't market blindly
16 July, 2021
With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.
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Don't fudge it
30 March, 2021
Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.
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Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
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Time to catch up
20 August, 2020
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.