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Produce content your audience wants
14 July, 2022
With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.
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Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
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The complete picture
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
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Umpire's call
11 September, 2018
With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.
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Spoiler alert - it is
7 September, 2017
Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.