Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation

FinancialMarketer
Wilsons - Macro Weekly + Aus equities What to send: 4 x images Tom will supply Word document including website and email copy Ale will supply PDF of report Who to send to: David Cassidy , Lindsay Clement-Meehan , Lucy Drew , Mariam Shelbourne CBA Ben post-production Friday 18 September - Dubs Edit Friday 18 September - Adam to share initial feedback to ensure we're aligned in the direction we're heading. We'll have the editor booked for Saturday AM so would need any initial feedback overnight. Saturday 19 September - Dubs Edit (half day 8am-12pm) Monday 21 9am - Dubs to supply first cut to CBA Mon 21 - Wed 23 - CBA to review and feedback. Thursday 24 - Dubs edit updates and amends Friday 25 - Dubs finalise and supply assets. CBA Anna Supers Adam to provide feedback Fri. Tom booked Fri AM Ale Monday Wilsons firm deck Please send Lindsay a first draft before her catch up with Brad at 11am. TAL Andy to start researching to identify articles to optimise and help feed into content planning CBA Pay talent. Have sent Zuz a note about paying Ben. He doesn't have an ABN. If it's just getting his bank details - Ben Wright Wilsons - media send one pager on media ecosystem KPIs for this campaign Including finance journalists
Social media
How to measure the effectiveness of social media marketing
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Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
6 MINUTE READ

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