Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
The value of dwell time in the eyes of the LinkedIn algorithm
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
4 MINUTE READ
Don’t underestimate the value of a well-crafted hashtag strategy
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#TheBrandPlan
3 March, 2020
Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.
5 MINUTE READ
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The story of BBC vs Goal
11 October, 2016
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
5 MINUTE READ
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June - Aug 2016
4 October, 2016
We’ve compiled the Top 10 Australian general insurers based on their social media presence to bring you this infographic about how general insurance brands are using social media.
7 MINUTE READ
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Blame your primal brain
20 August, 2015
Can’t stop scrolling through your Facebook feed? Wasting precious hours that should be spent working, exercising, sleeping…? It’s not your fault.
3 MINUTE READ