Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
The digital tools favoured by high-performing marketers
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AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
4 MINUTE READ
How an inactive social account could be damaging your brand
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Silence isn't golden
8 May, 2020
Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.
3 MINUTE READ
Asset managers’ guide to executing a paid social media campaign
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Where to spend?
23 April, 2020
For asset managers looking to capture paid media opportunities, we've mapped out clear steps to planning and executing a paid social media campaign.
3 MINUTE READ
The Financial Marketer’s guide to developing a social media strategy
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A step-by-step approach
7 April, 2020
The Dubs senior paid social media specialist Tara Cimino shares eight key steps for developing a best-practice always-on social media strategy.
8 MINUTE READ
Is TikTok the right fit for finance brands?
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Credible or cringeworthy?
18 February, 2020
It’s the fastest growing social media platform of our day, but is it the right space for finance brands to play? Credible or cringeworthy? We help you decide.
5 MINUTE READ