Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
//
Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
5 MINUTE READ
Social_media_metrics_banner
//
Measure for measure
18 July, 2016
Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you answer these questions.
5 MINUTE READ