A rock star content program or Total Shred
Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
Learning the ropes of LinkedIn marketing
Don't swing and miss
13 May, 2021
From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.
9 different ways finance brands can use Instagram
Pick and mix
24 November, 2020
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
Linkedin showcase vs Linkedin Life for finance brands
Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
Wilsons - Macro Weekly + Aus equities What to send: 4 x images Tom will supply Word document including website and email copy Ale will supply PDF of report Who to send to: David Cassidy , Lindsay Clement-Meehan , Lucy Drew , Mariam Shelbourne CBA Ben post-production Friday 18 September - Dubs Edit Friday 18 September - Adam to share initial feedback to ensure we're aligned in the direction we're heading. We'll have the editor booked for Saturday AM so would need any initial feedback overnight. Saturday 19 September - Dubs Edit (half day 8am-12pm) Monday 21 9am - Dubs to supply first cut to CBA Mon 21 - Wed 23 - CBA to review and feedback. Thursday 24 - Dubs edit updates and amends Friday 25 - Dubs finalise and supply assets. CBA Anna Supers Adam to provide feedback Fri. Tom booked Fri AM Ale Monday Wilsons firm deck Please send Lindsay a first draft before her catch up with Brad at 11am. TAL Andy to start researching to identify articles to optimise and help feed into content planning CBA Pay talent. Have sent Zuz a note about paying Ben. He doesn't have an ABN. If it's just getting his bank details - Ben Wright Wilsons - media send one pager on media ecosystem KPIs for this campaign Including finance journalists
Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.