The Dubs - Small Agency of the Year - Creativepool People's Choice
9 different ways finance brands can use Instagram
Pick and mix
24 November, 2020
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
Linkedin showcase vs Linkedin Life for finance brands
Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
Wilsons - Macro Weekly + Aus equities What to send: 4 x images Tom will supply Word document including website and email copy Ale will supply PDF of report Who to send to: David Cassidy , Lindsay Clement-Meehan , Lucy Drew , Mariam Shelbourne CBA Ben post-production Friday 18 September - Dubs Edit Friday 18 September - Adam to share initial feedback to ensure we're aligned in the direction we're heading. We'll have the editor booked for Saturday AM so would need any initial feedback overnight. Saturday 19 September - Dubs Edit (half day 8am-12pm) Monday 21 9am - Dubs to supply first cut to CBA Mon 21 - Wed 23 - CBA to review and feedback. Thursday 24 - Dubs edit updates and amends Friday 25 - Dubs finalise and supply assets. CBA Anna Supers Adam to provide feedback Fri. Tom booked Fri AM Ale Monday Wilsons firm deck Please send Lindsay a first draft before her catch up with Brad at 11am. TAL Andy to start researching to identify articles to optimise and help feed into content planning CBA Pay talent. Have sent Zuz a note about paying Ben. He doesn't have an ABN. If it's just getting his bank details - Ben Wright Wilsons - media send one pager on media ecosystem KPIs for this campaign Including finance journalists
Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
The value of dwell time in the eyes of the LinkedIn algorithm
Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
5 social media strategies that apply to any platform
Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.