The Dubs - Small Agency of the Year - Creativepool People's Choice
Linkedin showcase vs Linkedin Life for finance brands
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Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
4 MINUTE READ
Wilsons - Macro Weekly + Aus equities What to send: 4 x images Tom will supply Word document including website and email copy Ale will supply PDF of report Who to send to: David Cassidy , Lindsay Clement-Meehan , Lucy Drew , Mariam Shelbourne CBA Ben post-production Friday 18 September - Dubs Edit Friday 18 September - Adam to share initial feedback to ensure we're aligned in the direction we're heading. We'll have the editor booked for Saturday AM so would need any initial feedback overnight. Saturday 19 September - Dubs Edit (half day 8am-12pm) Monday 21 9am - Dubs to supply first cut to CBA Mon 21 - Wed 23 - CBA to review and feedback. Thursday 24 - Dubs edit updates and amends Friday 25 - Dubs finalise and supply assets. CBA Anna Supers Adam to provide feedback Fri. Tom booked Fri AM Ale Monday Wilsons firm deck Please send Lindsay a first draft before her catch up with Brad at 11am. TAL Andy to start researching to identify articles to optimise and help feed into content planning CBA Pay talent. Have sent Zuz a note about paying Ben. He doesn't have an ABN. If it's just getting his bank details - Ben Wright Wilsons - media send one pager on media ecosystem KPIs for this campaign Including finance journalists
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Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
6 MINUTE READ
The value of dwell time in the eyes of the LinkedIn algorithm
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
4 MINUTE READ
5 social media strategies that apply to any platform
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Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.
3 MINUTE READ
What Australian asset managers can do to catch up to the UK
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Time to catch up
20 August, 2020
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.
10 MINUTE READ