5 finance marketing faux pas you don't want to make
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Avoid egg on your face
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
5 MINUTE READ
Honest lessons in social media marketing
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Authenticity is the common theme
5 June, 2019
Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.
4 MINUTE READ
Employee advocacy the holy grail for finance brands
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Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
5 MINUTE READ
Video formats: the last piece of the production puzzle
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The complete picture
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
4 MINUTE READ
AI social media marketing: the present for finance brands
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The future is here
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
3 MINUTE READ