12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
Authenticity is the common theme
5 June, 2019
Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.
Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.