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Underserved and needing support
3 December, 2021
Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.
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The new normal
7 September, 2021
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.
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Break down barriers
13 August, 2021
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.
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The new financial force
12 December, 2019
With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.
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Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.