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Diversify your assets
24 April, 2019
Finance brands use Twitter more than any other social media network. But is that a good thing?
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Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
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Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
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#DosAndDon’ts
6 July, 2017
Twitter's manager for financial brands, Maeve McArdle, lays down insider tips for content mastery on this ever-evolving platform.
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Viral marketing
11 September, 2015
She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?