Creative content wins again
19 July, 2022
DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.
Produce content your audience wants
14 July, 2022
With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
1 July, 2021
Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.
Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.