The Dubs - Small Agency of the Year - Creativepool People's Choice
Short-form documentaries for short attention spans
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Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
5 MINUTE READ
Why music and sound can’t be an afterthought in a brand video
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Hit the right note
11 March, 2021
Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.
4 MINUTE READ
Finance brands killing it on YouTube
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Join the line up
10 December, 2020
With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.
4 MINUTE READ
How to pick the best video platform for your finance brand
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Spoilt for choice
1 December, 2020
While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.
5 MINUTE READ
Does the world need a goldman sachs video
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What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
5 MINUTE READ