Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
VR for financial brands
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Novelty today, reality tomorrow
25 May, 2017
If a 2016 report from Bank of America Merrill Lynch is to be believed, virtual reality could help financial brands strike up new conversations with customers.
7 MINUTE READ
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Who’s doing it best?
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
7 MINUTE READ
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Virtual reality
3 July, 2015
Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.
5 MINUTE READ
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Crickets
8 June, 2015
The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.
2 MINUTE READ