Having studied a degree in Communications and Advertising, Mimi is an ardent writer and media enthusiast. Her interests include words, live music and participating in millennial driven activities such as Netflix bingeing and excessive Instagram consumption. She is currently at large cutting a swathe through London's nightlife.
It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.