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The Financial Marketer’s guide to effective email marketing

Don’t get lost in the inbox

An effective email marketing strategy has a number of hurdles to tackle. Beginning with a strategic angle that is interesting and relevant enough to compel your target audience to subscribe, each time you hit send you face the challenge of getting your audience to respond to the subject line, open the email, read the copy, and hopefully, take a follow-up action. In this guide we address each of these elements to help ensure your finance brand’s content doesn’t get lost in the inbox, or worse, sent directly to the trash. 

As with all best-practice content marketing, let’s begin with strategy. 

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Financial Marketer: The industry publication for finance marketers.

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Is it time to rethink your email marketing strategy?

Email marketing can deliver significant ROI for your finance brand, but are you developing effective email marketing campaigns that have cut-through or simply hitting send?


Are you developing effective email marketing campaigns that have cut-through or simply hitting send?


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From strategy through to content production, distribution and measurement, we can help. Get in touch.

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Ale MIddleton
A traditionally trained journalist, Ale has spent the bulk of her career designing and executing content marketing strategies for organisations in the financial services, HR, and health and fitness industries. As well as driving strategies that deliver on business objectives, Ale can produce stand out print, digital and video content. A content marketer by day, Ale lives a decadent life as a bar and restaurant reviewer by night.