The_Mongrel_State_of_content_marketing_2016

What content does your finance audience truly want?

Identify gaps

27 March, 2023

Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.

Top 10 CEO LinkedIn Profiles for Finance Brands 2023

Chief executives, take note

23 February, 2023

We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.

How to repurpose investment research for content marketing

Utilise your resources

21 February, 2023

Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.

MINUTE READ

A diversified social media approach to financial marketing

Spread your wings

9 February, 2023

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.

How to create landing pages that convert

How asset managers can create engaging landing pages

Design

Convert clients

30 January, 2023

Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.

The ins and outs of creating outstanding financial video content

Critical content

23 January, 2023

Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.

4 MINUTE READ

Top 3 asset managers’ marketing campaigns 2022

Inspiration for 2023

16 January, 2023

At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.

How to improve brand awareness for asset managers

Build a positive brand image

21 December, 2022

According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.

2 MINUTE READ

Asset Manager Marketing Trends for 2023

Get ahead of the curve

20 December, 2022

As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.

4 MINUTE READ

Creating a digital media plan for financial marketers

A winning formula

7 December, 2022

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

What financial marketers need to know about iOS updates

Keep calm and carry on

5 December, 2022

We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.

The benefits of content marketing for asset managers

A worthy investment

1 December, 2022

Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.

The lowdown on content marketing during a recession

Don't take your foot off the gas

21 November, 2022

Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.

4 MINUTE READ

12 benefits for finance brands being on LinkedIn

The platform to be on

17 November, 2022

LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.

2 MINUTE READ

Why financial marketers should create interactive content

A guide to interactive content for finance marketers

Improve engagement

15 November, 2022

Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.

How to balance a paid, earned and owned media strategy

How to get it right

9 November, 2022

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

Should your finance brand be on Twitter?

Tweet, tweet

8 November, 2022

Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?

2 MINUTE READ

Why ESG content matters

What consumers want

2 November, 2022

Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?