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What financial marketers need to know about Threads

Twitter takeover?

31 August, 2023

Threads is the new hyped social media app. A direct competitor to Twitter (X), Threads offers a new channel to connect with clients - but should finance brands be on it?

Risk-proof Your Socials: Asset Managers' Guide

Safeguard your brand

21 August, 2023

Social media is an essential part of any asset manager’s content marketing strategy. Having a risk management plan for your socials can ensure your campaigns succeed.

4 MINUTE READ

The pros of becoming an asset manager influencer

Insto investors want to know you

7 August, 2023

Not just the realm of B2C brands, the rise of asset manager influencers is being welcomed by institutional audiences.

3 MINUTE READ

Design

How to use data to drive your creative

Let data drive

20 July, 2023

Embrace the art of data-driven storytelling to captivate your audience, establish credibility, and elevate your finance brand's content marketing efforts.

The power of good design for finance brands

Design

It’s emotive

17 July, 2023

The power of good design cannot be overstated. Reap the rewards as we explain how your finance brand can improve its design.

0 MINUTE READ

How to talk to people tired of the sell

Content marketing’s your answer

22 June, 2023

In some corners of the financial sector, content marketing feels like the advertising it was intended to replace. Make sure you’re not guilty of the sell.

2 MINUTE READ

Content production

Financial wellness: the missing link in brand loyalty

Build lifelong loyalty

15 June, 2023

Financial wellness content is proving to be key in building customer loyalty.

How finance brands can achieve inclusive marketing

It's about time

7 June, 2023

To stay ahead, your finance brand should embrace inclusive marketing. Here we provide a practical roadmap to help you authentically achieve inclusivity in your marketing.

The SEO strategies holding your finance brand back

SEO

What not to do

30 May, 2023

In the fast-paced digital era, where the competition for online visibility is fierce, your finance brand must get its SEO strategy right. Here we share what not to do to achieve SEO success.

4 MINUTE READ

How to choose the right paid advertising strategy

The right fit

23 May, 2023

Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.

Personalised content helps capture the mass affluent opportunity

How content helps capture the mass affluent opportunity

Snare your share

11 May, 2023

Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.

3 MINUTE READ

What financial marketers need to know about AI

More than just ChatGPT

9 May, 2023

The arrival of ChatGPT has changed the marketing game, or has it? We break down everything you need to know about AI to ensure you’re not left behind.

How to create ESG content that hits target

Content production

Aim for the bullseye

1 May, 2023

There’s a significant gap between the ESG content asset managers are creating and the content investors are demanding. Here’s how to fill it.

Asset and wealth management: latest trends and the role of content marketing

Asset management: the role of content marketing

Reassure, educate, inspire

20 April, 2023

Asset and wealth managers have had a transformative couple of years. Industry observers are seeing numerous trends emerging that will further shape firms. Some of these are ongoing and well documented; others result from hard-to-predict macro-economic factors.

4 MINUTE READ

How to use content marketing to retain clients

Coming back for more

6 April, 2023

Client retention should be a priority for all finance brands. Here we explain how content marketing can improve your client retention strategies.

How to use analytics to maximise content

How to use analytics to supercharge content marketing

Connecting the dots

31 March, 2023

Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.

What content does your finance audience truly want?

How to find out what content your audience wants

Content production

Identify gaps

27 March, 2023

Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.

Top 10 CEO LinkedIn Profiles for Finance Brands 2023

Chief executives, take note

23 February, 2023

We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.