Top 20 Australian Banks on Social Media

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May - Aug 2016
By Caitlin Dunscombe, contributor. 25 August, 2016
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We've researched the top 20 Australian banks according to their social media presence to bring you this in-depth infographic about how finance brands are using social media.

As part of our business, we're always conducting internal research, looking at whitepapers, statistics, raw data (both our own and clients') and benchmarking clients against competitors. Basically, we rely on lots of data.

So we decided to publish some of our findings and here is the infographic that came out of it. Our research ranks the Top 20 Australian banks by their social media presence, and the scale and frequency of social media activity by brands within the Australian banking sector.

To determine the Top 20 we looked at the scale of each bank's social media presence (size of twitter and LinkedIn followings, Facebook Likes, and YouTube video subscribers) and the frequency of each bank's social activities (number of tweets/retweets, number of Facebook posts, number of LinkedIn posts and number of YouTube videos published).

[Full disclosure - ANZ, CBA, Westpac, TM Bank and RaboDirect are clients of The Dubs]

Research Report: Top 20 Australian Retail Banks Most Active On Social Media Jan-Mar 2017

Research Report: Top 20 Australian Retail Banks Most Active On Social Media Nov 2016 - Jan 2017

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Coming to the end of her advertising and media degree, Caitlin is an Instagram and coffee addict who consumes excessive amounts of both each day. Favourite past-times include exploring new places and binge watching entire TV series in one sitting. As our resident intern, she is currently taking a crash course in the difference between content marketing in the classroom and at the coalface.