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Top 5 finance content marketing articles 2018

Your pick

We’re tapped into the latest trends in finance content marketing to inform the strategies we recommend for our clients, and to help you disrupt the norm in financial services content marketing. Here we look back on the top 5 articles for 2018.

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1. Content maturity of global wealth managers revealed

Here at The Dubs, we’re obsessed with dissecting the content and distribution strategies of finance brands, using these learnings to inform the strategies we recommend for our own financial services clients. It is this obsession with content strategies, and the analytics proving their effectiveness, that has led to our content maturity research reports.

In this report, we assess the content maturity of the top 5 global wealth managers – Citi Private Bank, Credit Suisse, Morgan Stanley, U.S Trust, UBS. Read the report.

2. Lemonade: The ultimate insurance marketing case study

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.

On the pages of this blog, we’re always encouraging brands to be “different” and “brave” and “customer-centric”. Today we present the ultimate insurance marketing case study.

Lemonade is a New York City-based online insurance company offering low-cost renters’ and homeowners’ insurance. They’re a self-proclaimed “purpose-built, technology-first, vertically-integrated and legacy-free insurance carrier” with a product and mission molded entirely around their audience.

They created quite a PR stir when they launched in 2016. In this article, we look at 6 ways they do things differently, bravely, and millennial-y. They are pretty unique, so we strongly recommend you read to the end. Read the case study. 

3. Finance brands excelling on Instagram

The visually-led flocked to Instagram as a social media platform of preference throughout 2017. The platform’s global user base crept to 800 million monthly active users (MAU), and per day this figure is considered to be 500 million. We look at the finance brands capitalising on the rising popularity of the platform. Read the article.

4. Want to market to millennials?

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

Here’s an introduction to the state of play for millennials, their perils and pain points, and how brands can use this insight to reposition their marketing. Read the article.

5. Why Reddit is a must for finance brands

With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. The numbers in this infographic speak for themselves. Learn more. 

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Ale MIddleton
A traditionally trained journalist, Ale has spent the bulk of her career designing and executing content marketing strategies for organisations in the financial services, HR, and health and fitness industries. As well as driving strategies that deliver on business objectives, Ale can produce stand out print, digital and video content. A content marketer by day, Ale lives a decadent life as a bar and restaurant reviewer by night.