The Dubs is the content marketing agency for the financial sector. We conceptualise, create and distribute content to meet the needs of finance brands when articulating their stories to customers and target audiences.
We uncover what's preventing customers from engaging with your brand and build a strategy to satisfy their needs and the objectives of the business.
One of the most common questions we are asked is ‘how can content help solve the challenges our company faces?’ - this is the first mistake. For a content strategy to work it needs to start with the needs and challenges of your audience, not the business. This is where our process begins, with a workshop session that brings your internal knowledge and data together to determine exactly what your audience needs and how you can fill the gap. Armed with this knowledge, and supported by our own comprehensive research, we develop a strategy that marries your audience needs and ambitions with that of your business. This can include: