Winner Investment Week Awards 2021 - Little book of data - AvivaThe Dubs - Small Agency of the Year - Creativepool People's ChoiceAberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign InnovationFinancial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B BrandFirst State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the YearAviva Investors - Best Publishing - Creativepool People's Choice
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.
We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.
Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.